Instagram Reels Editing for Social Coach Influencer

For this project, I worked with Matías Yabar-Dávila (@coachsocialmatias), a content creator, investor, and social skills coach with over 260K followers on Instagram. His brand is built around helping people become more confident and charismatic through his method, Socialmente Increíble.

My role was to edit short-form video content (primarily Instagram Reels) that captured his personality while delivering value-packed messages in under a minute. The challenge was to balance education, entertainment, and authenticity, all within Instagram’s fast-paced format.

Each video was designed to:

Reinforce Matías’s personal brand and message

Boost audience engagement with dynamic, scroll-stopping edits

Keep a consistent tone across tutorials, storytelling, and promo content