Slayology Pro is a beauty brand founded by Kaleah - a hair extension specialist and educator. She needed a website redesign for her new service, an extensions masterclass taking place in Miami.

The goal was to create a minimalist website & booking system focused on sales strategy. My role included proposing the strategy (waitlist sign-up → booking open for waitlist → general booking open), designing and building the website in Squarespace, and building the integrated booking system in Acuity.

As a result, all the spots were sold out within the first 3 weeks, with around half of them for the waitlist members.

Pages included:

home

masterclass details

about

reserve/booking page with integrated Acuity

FAQ

contact

policies