SYNQ Tech

Kai Erfle

Graphic Designer
Web Designer
Web Developer
Adobe After Effects
Figma
Webflow
Project: Website Redesign for SYNQ Tech
Role: Web Designer & Developer
Technologies Used: Webflow, Figma, After Effects (Lottie Animations)
Description: I designed and developed a fully responsive website for SYNQ Tech to address the shortcomings of their previous site, which struggled to clearly communicate the company’s value proposition. SYNQ Tech's platform helps retailers optimize operations by digitizing analog processes, improving accountability, reducing costs, and enhancing the customer experience.
Before development, I used Figma to design wireframes and prototypes, ensuring the client was fully satisfied with the layout and user experience. I built the site in Webflow, optimizing it for four screen sizes (large desktop, desktop, tablet, and mobile). For desktop users, the site includes a dynamic video background. To visually enhance the user experience, I created custom Lottie animations using After Effects, which help illustrate SYNQ Tech’s processes in an engaging, interactive manner.
Outcome: The new website successfully improved user clarity on SYNQ Tech’s services and is fully responsive, providing an optimized experience across all devices.
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