We crafted an immersive event experience that blends hands-on masterclasses, interactive brand zones, and AI-powered virtual try-on demos bringing Amazon Beauty’s future-forward promise to life.
We spotlighted exclusive Prime Day previews from cult-favorite brands from CeraVe and Laneige to Milani and Real Techniques ensuring attendees could shop, learn, and experience the next wave of beauty all in one place.
We embedded community at the core, using creator tools like Amazon Creator Central and Creator University to empower influencers with richer storytelling while customers engaged confidently with beauty tech.