I had the opportunity to craft the website content for Rhino Truck Lube Centres, an oil and lube service provider with multiple locations across Eastern Canada. This project, undertaken while working at Dieselmatic, was a unique challenge as it required specialized content tailored to the heavy-duty trucking industry. My focus was on creating clear, engaging, and SEO-optimized content that accurately reflected Rhino Truck Lube’s service offerings and expertise.

Multiple location-specific pages, each designed to highlight the unique services provided at individual shops while maintaining consistent branding

Landing pages, ensuring potential customers could easily find relevant information about the company’s services

An optimized FAQ to address common client inquiries

A detailed Contact page

An About Us page telling the story of the business roots

Service and repair pages showcasing the various repair and maintenance services

In addition to the website content, I also wrote the blog content for the company. These blog posts were designed to support their SEO efforts, engage their audience, and provide valuable insights into the trucking and lube service industry.