I’m expanding LALATOWN into a

I’m expanding LALATOWN into a new neighborhood inspired by Bukchon, one of my favorite places in Korea.

While planning the illustrations, I realized something important: if I waited until the painting was finished, it would be much harder to turn those little details into Procreate brushes later. So I decided to create the brushes before I started painting.

This collection is made up of the little Korean treasures I always wished I had close at hand while illustrating—traditional motifs, decorative patterns, pottery details, lucky symbols, and small objects that quietly tell a story.

Many of the traditional motifs were inspired by Korean decorative art and historical patterns. Rather than copying them, I reimagined them as part of the world of LALATOWN. Some became tiny earrings because I’ve always loved earrings and thought, “Wouldn’t this make a beautiful little charm?” Others became borders, ornaments, or decorative details that I know I’ll use throughout my future illustrations.

These brushes are not only a product—they’re the beginning of the next chapter of LALATOWN.

The Bukchon neighborhood is coming soon.

— Hyungjoo Caretaker of LALATOWN Studio