SolFarm is a leader in the acquisition and management of renewable power generation real estate interests. Its mission is to provide individualized capital solutions to its clients and act as a one-stop shop for renewable energy land owners. The task was to develop a modern, approachable, and inviting logo and identity system. The company's activities and its goal of lowering greenhouse gas emissions needed to be reflected in the logo, which features a sun and solar panels in a geometric form.