Art Direction
Developed a refined visual direction that elevated the Harry Rocks brand across every digital touchpoint. Building on the existing logo, the art direction combined elegant typography, considered layouts, and rich lifestyle imagery to create a modern, premium aesthetic. As part of the creative direction, I also designed a bespoke tarot-inspired card for each jewellery collection, transforming every range into its own visual story.
Shopify Website Design & Development
Designed and developed a bespoke Shopify e-commerce experience that brings the brand to life online. The custom tarot cards were woven throughout the website as interactive elements, creating moments of discovery while guiding customers through each collection. The result is a shopping experience that feels immersive, intuitive and as distinctive as the jewellery itself.
Art Direction
UI/UX Design
Shopify Design
Shopify Development
E-commerce Design
Responsive Design
Conversion Optimisation
SEO Optimisation
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Developed a refined visual direction that elevated the Harry Rocks brand across every digital touchpoint.
