Developed a refined visual direction that elevated the Harry Rocks brand across every digital touchpoint. Building on the existing logo, the art direction combined elegant typography, considered layouts, and rich lifestyle imagery to create a modern, premium aesthetic. As part of the creative direction, I also designed a bespoke tarot-inspired card for each jewellery collection, transforming every range into its own visual story.

Designed and developed a bespoke Shopify e-commerce experience that brings the brand to life online. The custom tarot cards were woven throughout the website as interactive elements, creating moments of discovery while guiding customers through each collection. The result is a shopping experience that feels immersive, intuitive and as distinctive as the jewellery itself.

Art Direction

UI/UX Design

Shopify Design

Shopify Development

E-commerce Design

Responsive Design

Conversion Optimisation

SEO Optimisation

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