Successfully scaled a hard-to-convert skincare

Successfully scaled a hard-to-convert skincare brand from mid-level spend to high-budget performance while maintaining efficiency and profitability.

Over the past 8–9 months, I led the performance marketing efforts for Frizty, a wellness and skincare brand operating in a highly competitive and conversion-challenging market.

The campaigns were scaled strategically from a monthly ad spend of approximately ₹7 Lakhs to ₹1 Crore+, while maintaining strong performance and consistent revenue growth. This required a deep focus on creative strategy, funnel optimization, and data-driven decision-making rather than relying on traditional targeting methods.