B2B Lead Gen: +$400k Net Income Increase
Pedro Pereira
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Posted Jan 14, 2026
Generated +$400k Net Income for Reputation Defender. Fixed lead quality by implementing offline conversion tracking and syncing Salesforce data.
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Client: Reputation Defender from Norton
Title: B2B Lead Gen: +$400k Net Income Increase
The Challenge High lead volume but low quality. The sales team was wasting time on unqualified prospects, and CPA was rising.
The Strategy I shifted the focus from "Volume" to "Value."
Tech: Implemented Offline Conversion Tracking (Salesforce) to feed "Closed Deal" data back into Google Ads.
Tactics: Aggressively excluded low-intent keywords and optimized bidding for revenue, not just clicks.
The Results
+$400,000 Net Income increase.
Drastically improved Lead Quality.
Aligned Marketing spend with Sales revenue.