INFLUENCER MARKETING CAMPAIGN

Project Title: "Unleash Your Inner Rebel" Influencer Marketing Campaign for Contra

Objective: To create a buzz around Contra's latest product launch and position the brand as a bold and daring choice for young adults.

Content Strategy:

1. Teaser Phase: Partner with 5 influencers in the gaming and lifestyle spaces to share cryptic, bold, and eye-catching content that hints at the new product launch.

2. Reveal Phase: Collaborate with 10 influencers to showcase the new product in action, highlighting its features and benefits.

3. User-Generated Content (UGC) Phase: Encourage influencers' followers to share their own Contra-themed content, using a branded hashtag.

4. Influencer Takeovers: Invite 2 influencers to take over Contra's social media accounts for a day, sharing their own experiences and perspectives.

Content Types:

1. Instagram Reels and TikTok videos

2. YouTube product review and unboxing videos

3. Instagram and TikTok Stories

4. Twitter threads and polls

5. Influencer blog posts and articles

Influencer Selection Criteria:

1. Relevance to the gaming and lifestyle spaces

2. Audience engagement and reach

3. Content quality and creativity

4. Alignment with Contra's brand values and tone

Budget Allocation:

- Influencer partnerships: 60%

- Content creation and curation: 20%

- Campaign management and coordination: 10%

- Paid advertising and promotion: 10%

This project aims to generate buzz, drive engagement, and showcase Contra's new product in a bold and daring way, resonating with young adults and positioning the brand as a rebel in the industry.