ROAM Outdoor — E-commerce Website Concept
Stefan Lassak
ROAM — An outdoor e-commerce concept
A bold, editorial storefront built around a simple idea: make the next adventure feel close.
The brief
Create an original website for a fictional outdoor brand, balancing an atmospheric first impression with a clear, usable product flow.
Design direction
Large typography, alpine photography and an ember-orange accent create an energetic identity. Spacious product layouts and a restrained navigation keep the shopping journey focused.
Built to interact
The responsive website includes a size selector, an interactive demo bag, item removal, a live total and expandable product information. Subtle image movement and hover states bring the pages to life, with reduced-motion support.
Project scope
Independent fictional concept, created with AI-assisted design and development using HTML, CSS and JavaScript. Photography is AI-generated. The product, brand and prices are illustrative. No real orders, payments or customer data are processed.
ROAM — responsive layouts for the hero, product story and collection. Independent concept.
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Posted Sep 18, 2026
Outdoor e-commerce concept with editorial imagery, responsive layouts, a size selector and a working demo bag. AI-assisted HTML, CSS and JavaScript.
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