Project Overview
AskFalco, an AI-driven compliance assistant, approached me to modernize and enhance their platform, which aims to provide financial services professionals with AI-driven insights and regulatory compliance support. Their existing site, while functional, needed a fresh look and feel, along with improved user experience to better serve its users and stay competitive.
Challenges
Updating the existing site to reflect a modern, user-friendly design.
Ensuring seamless navigation for users seeking specific regulatory information and insights.
Maintaining brand consistency while introducing new design elements that convey modernity and innovation.
Solution
Design and Development: Used Framer to create a sleek, clean, and responsive site that communicates trust and sophistication, aligning with AskFalco's brand identity. The design emphasizes clarity and ease of use, facilitating quick access to key features.
Content Structuring: Organized content to highlight AskFalco's capabilities, including real-time updates on regulatory publications, insightful AI-driven responses, and collaboration features.
Interactive Features: Incorporated interactive elements such as hover effects, smooth transitions, and call-to-action animations to enhance user engagement without overwhelming the content.
Design Approach
Color Scheme & Visual Identity: Maintained AskFalco's brand colors but modernized them with subtle gradients and flat design touches, balancing professionalism with approachability.
Typography & Layout: Selected clear, bold typography to emphasize the AI-driven nature of AskFalco's services and maintained a grid-based layout for intuitive navigation.
Interactive Elements: Added interactive modules, including hover effects, collapsible sections, and animations for call-to-action buttons, to keep users engaged.
