Dr Bruce Hoffman - Wordpress to Webflow migration and redesign by Prashant Chamoli

Dr Bruce Hoffman - Wordpress to Webflow migration and redesign

Prashant Chamoli

Web Designer

Web Developer

Webflow Developer

Figma

JavaScript

Webflow

Project Overview

Client

Dr. Bruce Hoffman is a renowned functional medicine practitioner specializing in complex chronic health conditions.

Challenge

Modernize and optimize an outdated WordPress website to improve user experience, enhance digital branding, and streamline content management.

Solution

A comprehensive website redesign leveraging Figma for design, Framer for prototyping, and Webflow for development

Background

Dr. Bruce Hoffman's original website, built on WordPress, suffered from several critical limitations:

Outdated design that did not reflect the cutting-edge nature of functional medicine

Poor mobile responsiveness

Complicated content management system

Slow loading speeds

Limited visual storytelling capabilities

Design Process

Phase 1: Discovery and Research

Conducted in-depth interviews with Dr. Hoffman to understand his practice's unique value proposition

Analyzed competitor websites in the functional medicine space

Developed user personas to guide design decisions

Phase 2: Design Exploration (Figma)

Our design team utilized Figma to create a comprehensive design system that captured the essence of Dr. Hoffman's brand:

Key Design Principles

Clean, professional aesthetic

Emphasis on patient-centric storytelling

Intuitive navigation

The modern, approachable color palette

Typography that enhances readability

Design Components

Custom iconography representing functional medicine concepts

Modular layout design for easy content updates

Responsive design for seamless cross-device experience

Interactive elements to engage potential patients

Phase 3: Prototyping (Figma)

Using Figma, we developed interactive prototypes to:

Test user flow and navigation

Validate design concepts

Refine user experience before final implementation

Development (Webflow)

Migration Strategy

Completely rebuilt site architecture

Migrated existing content with careful content audit

Implemented SEO best practices

Technical Improvements

Responsive design optimized for all devices

Fast loading times

Integrated patient booking system

Key Features

Comprehensive service overview

Blog with advanced filtering

Treatments with detailed information

Resource Library

Easy contact and booking mechanisms

Results

Performance Metrics

Page Load Speed: Improved by 67%

Mobile Responsiveness: 100% compatibility

User Engagement:

42% increase in time on site

35% reduction in bounce rate

Conversion Rate: 80% increase in inquiries and signups

Technical Stack

Design Tools: Figma, Photoshop, Illustrator

Development Platform: Webflow

CMS: Webflow CMS

Conclusion

The website redesign transformed Dr. Bruce Hoffman's digital presence, creating a powerful online platform that effectively communicates his practice's unique approach to functional medicine.

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Posted Mar 20, 2024

The website redesign transformed Dr. Bruce Hoffman's digital presence, creating a powerful online platform that effectively communicates his practice.

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