Dr Bruce Hoffman - Wordpress to Webflow migration and redesign
Prashant Chamoli
Project Overview
Client
Dr. Bruce Hoffman is a renowned functional medicine practitioner specializing in complex chronic health conditions.
Challenge
Modernize and optimize an outdated WordPress website to improve user experience, enhance digital branding, and streamline content management.
Solution
A comprehensive website redesign leveraging Figma for design, Framer for prototyping, and Webflow for development
Background
Dr. Bruce Hoffman's original website, built on WordPress, suffered from several critical limitations:
Outdated design that did not reflect the cutting-edge nature of functional medicine
Poor mobile responsiveness
Complicated content management system
Slow loading speeds
Limited visual storytelling capabilities
Design Process
Phase 1: Discovery and Research
Conducted in-depth interviews with Dr. Hoffman to understand his practice's unique value proposition
Analyzed competitor websites in the functional medicine space
Developed user personas to guide design decisions
Phase 2: Design Exploration (Figma)
Our design team utilized Figma to create a comprehensive design system that captured the essence of Dr. Hoffman's brand:
Key Design Principles
Clean, professional aesthetic
Emphasis on patient-centric storytelling
Intuitive navigation
The modern, approachable color palette
Typography that enhances readability
Design Components
Custom iconography representing functional medicine concepts
Modular layout design for easy content updates
Responsive design for seamless cross-device experience
Interactive elements to engage potential patients
Phase 3: Prototyping (Figma)
Using Figma, we developed interactive prototypes to:
Test user flow and navigation
Validate design concepts
Refine user experience before final implementation
Development (Webflow)
Migration Strategy
Completely rebuilt site architecture
Migrated existing content with careful content audit
Implemented SEO best practices
Technical Improvements
Responsive design optimized for all devices
Fast loading times
Integrated patient booking system
Key Features
Comprehensive service overview
Blog with advanced filtering
Treatments with detailed information
Resource Library
Easy contact and booking mechanisms
Results
Performance Metrics
Page Load Speed: Improved by 67%
Mobile Responsiveness: 100% compatibility
User Engagement:
42% increase in time on site
35% reduction in bounce rate
Conversion Rate: 80% increase in inquiries and signups
Technical Stack
Design Tools: Figma, Photoshop, Illustrator
Development Platform: Webflow
CMS: Webflow CMS
Conclusion
The website redesign transformed Dr. Bruce Hoffman's digital presence, creating a powerful online platform that effectively communicates his practice's unique approach to functional medicine.
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Posted Mar 20, 2024
The website redesign transformed Dr. Bruce Hoffman's digital presence, creating a powerful online platform that effectively communicates his practice.
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