Brand manifesto with typography motion design

The True Power of Data was the first video I developed for Fingermark as Product Marketer. For the 2023 FSTEC food-service technology conference, we needed visually stunning and on-brand content to immediately catch the attention of attendants and attract them to our booth. In a busy and noisy environment, sound was not a factor we could rely on, so I chose to focus on typography to express Fingermark's branding in an engaging way. One of the factors that sets the company apart from competitors and that has been guiding their shift towards a SaaS structure is Fingermark's expertise in not only providing data, but turning them into actual insights than can drive actual results through informed decision-making.