More Than Just Writing: What I Do 👩🏽‍💻

When Skillab was launched in Romania in 2021, I assisted the CEO by defining an effective branding strategy for the new e-learning company. I created the slogan, "Be smart. Be skilled," and the branding manual.

Having few colleagues in the beginning, I was also in charge of designing social media graphics and planning posting calendars. Below is a preview of the posts I made ⬇️

VIDSPIRE is a startup I co-founded. It aims to make content creation and attention retention more efficient through the use of interactive videos.

Being in charge of the team's marketing side, I designed all visual identity, from the logo to the branding manual and the pitch decks. Below is a snapshot of my work ⬇️

Makeup Shop is a Romanian cosmetics and make-up retailer. I was in charge of bringing a more creative touch to their social media presence while promoting their newest product: the Masterproof foundation. Below is the promotional GIF for the product. All photos are taken by me.

The following are raw, unretouched photos from the day of the shooting.

I also managed the brand's 100k-follower Instagram account. Below is a snapshot of a grid I designed while keeping in mind the advantage of Instagram Reels.

I'm confident that my education, along with my expertise and general intuition for audiences, qualify me to help you with much more than my listed skills. All in all, I have experience with:

✅ Copywriting

✅ Storytelling

✅ Brand management

✅ Email marketing

✅ Wordpress

✅ SEO/SEM

✅ Social media and mobile marketing

✅ Paid social media ads

✅ Consumer psychology and behavior drivers

✅ Adobe Creative Suite: Photoshop, InDesign, XD

✅ Infographics

✅ HTML/CSS

✅ Photo and video capturing and editing

✅ Interactive media design