Long-form: Marketing asset(e-book)

Hardskills train at scale in the soft skills that are the hardest to learn. Recently it launched a new training program called Launch. The program is to help managers attract and retain Gen Z talent.

I revamped a marketing asset, an e-book, for the Launch. To set the tone, I used Coca-Cola’s spiced drink as an example—a bold product that failed to connect with Gen Z.