Long-form: Marketing asset(e-book)
Mohd Shafiuddin Shaikh
Mission
Hardskills train at scale in the soft skills that are the hardest to learn. Recently it launched a new training program called Launch. The program is to help managers attract and retain Gen Z talent.
My role
I revamped a marketing asset, an e-book, for the Launch. To set the tone, I used Coca-Cola’s spiced drink as an example—a bold product that failed to connect with Gen Z.
A page from the e-book
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Posted Jan 30, 2025
I revamped an e-book, for the Launch. To set the tone, I used Coca-Cola’s spiced drink as an example—a bold product that failed to connect with Gen Z.
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