Think Twice: Rethinking Our Habits

Think Twice: Rethinking Our Habits

Think Twice is a visual campaign that exposes the hidden cost of our daily habits. Pollution is not always visible. It doesn’t always come from smokestacks or landfills. It begins quietly: in our kitchens, our bathrooms, our closets. The way we eat, wash, dress, and consume is silently poisoning the environment, and ourselves.

Today microplastics are found in human blood. Toxic chemicals from cosmetics and cleaning products enter our lungs and water systems. We’re not just harming the planet, we’re harming our bodies, our homes, and future generations.

This poster series is a call to pause and pay attention. To recognize the damage hidden in the ordinary.

To Think Twice.

Purpose

Create a shock and disturb, wake people up. This project is not about guilt, it’s about awareness. "If we don't see the damage, we won't change." 

These posters aim to make the invisible visible.

Artistic Direction

Strong contrasts: colors, symbolism

Visuals: flowers, nature, animals, plastic, pollution, dead spaces

Short, punchy slogans and Think twice messages

Grave, direct tone

Comfort has a cost. 

Often paid by nature.

This project is a call to awareness.

Not to blame, but to confront.

Because the planet doesn’t need more comfort.

It's time to Think Twice.

Thank you for your attention. I hope this work contributes, in its own way, to a more conscious future.