Klaviyo Welcome Flow with A/B Testing for Skincare Brand
Abdul Qudus
Klaviyo Welcome Flow with A/B Testing for Skincare Brand
Shows conditional split based on skin type preference
Flow paths rejoined before final email
Screenshot of flow trigger and filters to exclude existing customers
Screenshot of Conditional Split
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Posted Oct 5, 2025
Created a Klaviyo welcome flow leveraging subscriber data and A/B testing, driving 35% higher conversions and 25% better email engagement.
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Jun 9, 2025 - Ongoing
