This project centered around the creation of a product video for Outlandia Lager light beer. The primary objective was to promote the launch and availability of the Outlandia beer at a festival, serving as both an additional revenue stream for the event and a means of building brand awareness for the beer.

As the project lead, I was responsible for all aspects of the video's production. This required a deep understanding of the Outlandia brand and the unique appeal of their light beer, which I translated into a compelling visual narrative.

A key feature of this project was the use of virtual production techniques. This allowed me to create a bespoke ad within a tight timeframe, without compromising on quality. The result was a dynamic, engaging video that effectively communicated the unique attributes of the Outlandia Lager and its availability at the festival.

The final product served as a powerful promotional tool, contributing to the successful launch of the Outlandia Lager and increased beer sales at the festival.