The NGO had no cohesive branding, making it difficult to attract donors, volunteers, and the public. Their projects went largely unnoticed, and there was no clear pathway for people who wanted to contribute financially.

Project Type: Academic Project Focus Areas: Branding, UX/UI, Motion Graphics Key Contributions:

Built a full visual identity system reflecting the organization's values.

Designed a website prioritizing donations as the main call-to-action.

Produced motion graphics to help them tell their story across digital channels.

Splitting bills with friends sounds simple — but in practice, it creates awkward conversations, forgotten debts, and one person always carrying the mental load. Miti is a fictional bill-splitting app designed to remove that social friction entirely.

Project Type: Academic Project Focus Areas: Branding, UX/UI, Motion Graphics Key Contributions:

Developed the full brand identity and motion graphics to bring the product to life visually.

TPG Mayorista is a gastronomic wholesaler serving B2B clients across the region. As their in-house Social Media Designer, I was responsible for the full cycle of visual content — from concept to publication — across all their digital channels.

Project Type: Real Work Focus Areas: Branding, Social Media, Video Editing Key Contributions:

Designed daily social media posts, promotional flyers, and giveaway campaigns that translated complex wholesale offers into visually engaging content.

Led a redesign of the brand's visual templates, shifting their aesthetic toward a more professional, minimalist, and cohesive identity.