Wanting to change the narrative of Apotheke's visual narrative and showcase the family it takes to create their products. We wanted to show and celebrate the team who create their beautiful work.

What began in 2011 as a personal exploration of scent formulation and soapmaking in the Brooklyn, New York, kitchen of founder Chrissy Fichtl, has grown into a widely recognized and beloved luxury lifestyle fragrance brand. True to its Brooklyn roots and contemporary ethos, Apotheke believes that simplicity is the ultimate expression of luxury.

Appreciate and celebrate life's simplest yet most special moments everyday with Apotheke's ever-expanding collection of home and personal fragrances and products.

Focusing on hands and details of the creators at Apotheke's Brooklyn showroom and factory we wanted to show macro shots of the movement and beauty of the products being created.

We wanted to show the intricacy's of these products being created and how much attention to detail each one takes.

The idea to celebrate the incredible victorian building that their products was also very important for us to capture.

Rather than just use talking heads we wanted to show details and celebrate this. The unearthing of this other side of Apotheke is a celebration of it's community that works for them.

We were guided by two simple truths:

1. No spot is going to inspire anyone to buy a candle.

2. People already have a lot of options for home goods how could we show a unique side of Apotheke?

We wanted to change the lives of those who already wanted to accent their homes with an honest message.

Video - We delivered one edit with all the Apotheke team with 16:9, 9:16 and 1:1 aspect ratios so the client can pick and choose where they want the spots to be shared, be it their website, blog, TikTok or Meta.