Go-to-market for FinTech Brand

Led the design, development, and launch of a FinTech company's entire Go-To-Market strategy before launch, using a multichannel approach with SEM, Email, Socials, and Landing Pages focused on Brand Awareness and lead capture.

Result Generated a 20k+ active mailing list and over 3000 leads at launch through the omnichannel go-to-market strategy.