This logo was designed for by Rucha DesaiThis logo was designed for by Rucha Desai

This logo was designed for

Rucha Desai

Rucha Desai

This logo was designed for my friend's Instagram page, SoulSpring Insta page:https://www.instagram.com/soulspringcounseling?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== , a platform focused on mental well-being, self-growth, and emotional healing. The objective was to create a visual identity that communicates transformation, inner peace, and personal development through a clean and meaningful design.
The concept features two human profiles representing the journey from mental chaos to emotional clarity. The abstract scribbles inside the first silhouette symbolize stress, overthinking, and internal struggles, while the flourishing tree within the second profile represents healing, growth, resilience, and a renewed mindset. The tree's branches and colorful leaves reflect continuous personal development, balance, and the different stages of emotional well-being. A calming green color palette was chosen to evoke nature, renewal, hope, and tranquility, reinforcing the brand's focus on mindfulness and positive transformation.
This project highlights my ability to create thoughtful, concept-driven logos that tell a compelling visual story while aligning with a brand's purpose, values, and audience.
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Posted Jul 30, 2026

This logo was designed for my friend's Instagram page, SoulSpring Insta page:https://www.instagram.com/soulspringcounseling?utm_source=ig_web_button_share_sh...