The Second City

I was fortunate enough to have a hand in shaping a major rebrand across all branches of The Second City's rebrand. One of my primary roles on the team was as the lead designer of the general second city brand and stages for both Chicago and Toronto. Under this role I have collaborated with our marketing team to develop and execute several brand awareness, microsites, show campaigns, and UI mockups for various target audiences. Because of the variety in projects and stakeholders, flexibility and agility is key when it comes to deciding how to handle each process. Several in-depth campaigns upon request.