Woovit – The Solution for Video Game Influencer Marketing

Woovit is a platform that helps game developers/publishers find and recruit digital influencers to promote their games by creating content on Youtube, Twitch, and Mixer – with automated code-distribution, seamless content tracking, and campaign reporting. Key Accomplishments: - Joined Woovit as the first Product Manager on a small team composed of the founders and two engineers to help the business achieve product-market fit. - Introduced a data-driven approach to our product development workflow (using Metabase and Smartlook) and guided the team to think more about outcomes than outputs. - Conducted interviews and analyzed data to identify why the product wasn't performing as expected and inform our product strategy. - Proposed and shipped a new Plans and Pricing strategy for the product. With the updated model, we saw an increase of almost 2x on the number of new upgrades (from free to paid plans) in the subsequent months.