Full art direction and cover design for Dental Practice Hero...

Full art direction and cover design for Dental Practice Hero: From Ordinary Practice to Extraordinary Experience by Dr. Paul Etchison. This project reimagines the classic “hero’s journey” through a playful, minimalist lens, turning a dentist into a modern-day hero. The goal was to make the cover both approachable and inspiring, reflecting transformation, leadership, and growth in a lighthearted visual tone. Created with Photoshop and Illustrator in collaboration with Wellput Custom and Content Design.

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