Messaging house and foundations | Riverbed by Sophie WillinkMessaging house and foundations | Riverbed by Sophie Willink

Messaging house and foundations | Riverbed

Sophie Willink

Sophie Willink

Content Strategist

Brand Strategist

Copy Strategist

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Posted Feb 17, 2025

Messaging framework and foundations to form the basis of various industry-specific ABM campaigns for Riverbed.

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Sophie Willink

Sophie Willink

Copywriter | Content Marketer | Communications Specialist

eBooks and Reports | PayPal

eBooks and Reports | PayPal

Webpage strategy and copywriting | Anaplan

Webpage strategy and copywriting | Anaplan

Webpage copywriting | PayPal

Webpage copywriting | PayPal

Sales enablement | Visionable

Sales enablement | Visionable

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Messaging house and foundations for Riverbed's ABM campaign. This messaging informed various subsequent campaign assets, including eBooks, webpages, emails, and ads.