My HauntedPaper IG account has grown to over 30k followers and generated content with hundreds of thousands of views and likes.

I have established an instantly recognisable brand and style which has inspired a community of likeminded artists. My work is highly sharable and gets a great deal of engagement.

As the algorithm is constantly shifting and changing I've had to adjust quickly (many times)!

Photo content fell out of favour as IG began to compete with TikTok. I skewed my work towards video on the platform and made the changes necessary for it to take off. (Spoiler alert: what for on TT, not so much on IG).

I love learning and although it can be tough, the constant updates and changes keep it interesting.

IG is where I discovered a love for Social Media as a tool, not just as a space to share my work. I love making my content whizz off to the right people!