Hair Salon Case Study: Social Ease LLC

A local hair salon underwent a change in ownership and aimed to expand its reach, build brand awareness, strengthen loyalty among existing customers, and grow its client base. To support their goals, I developed a comprehensive organic social media strategy and implemented targeted Facebook advertising campaigns.

Through consistent and engaging content creation, we showcased their services, collaborated on user-generated content to build trust, and highlighted the salon’s refreshed brand identity. The results speak for themselves:

113% increase in accounts reached

174% increase in content interactions

Achieved a cost-per-link click of $0.30, maximizing ROI

Reached 5,000+ potential clients through Facebook ads

This integrated approach not only elevated their online presence but also helped the salon attract new clients while retaining their loyal customer base.