Project type: E-commerce website design and development Platform: Shopify Industry: Children's fashion, lifestyle, and gifting My role: Shopify store design, theme customization, e-commerce development, responsive design, and store functionality

Preferred is a children's lifestyle brand offering clothing, gifts, workshops, and activities for celebrations and special occasions. I designed and developed a Shopify storefront that brings those retail and event offerings into one digital experience.

The site gives customers a clear way to browse children's collections, explore the brand story, learn about workshops, and make event enquiries.

Preferred needed one storefront that could support two connected parts of the business: product sales and event experiences. The website had to make seasonal collections easy to shop while also helping visitors find workshops, activities, and event-planning information.

It also needed to serve Arabic- and English-speaking customers across desktop and mobile.

I structured the store around seasonal collections, including the QND Winter Edit, with clear product listings, pricing, and product variants for size and color.

I created dedicated content for the brand story, workshops, children's activities, and special celebrations. Visual highlights of past activities give customers context, while WhatsApp provides a direct path for event enquiries.

The storefront includes WhatsApp and Instagram integrations, newsletter signup, FAQs, contact information, shipping and exchange policies, order tracking, and customer-care links.

I implemented Arabic and English browsing with language switching and right-to-left layout considerations for Arabic content. This lets customers explore the store in their preferred language.

Shopify storefront design and development

Custom storefront and seasonal collection presentation

Product size and color variants

About and events pages

Workshop and activity showcases

WhatsApp, Instagram, and newsletter integrations

FAQ, contact, shipping, exchange, and order-tracking pages

Arabic and English language support with RTL considerations

Responsive layouts across devices

The completed Shopify storefront connects Preferred's children's clothing, gifting, workshop, and event offerings in one place. Visitors can browse products, access key customer information, explore activities, and contact the brand about celebrations or events through a consistent site structure.

I help brands bring products, services, and customer communication together in structured Shopify experiences built around how their business works.