Design System Stickers

Give a fresh and new look to the existing design system stickers for Superfriendly. To put it better, my role was to create a signature style for these stickers. My main focus was on typography and design.

The agency Superfriendly specializes in creating design systems. They have positioned themselves as friendly folks who help brands and products create design systems while teaching them along the way.

Dan Mall - The founder & director of Superfriendly, had posted a tweet about looking for a designer who can recreate their sticker set as a part of their swag. I got lucky to work on this amazing opportunity.

Dan had already made a set of design systems-related stickers to hand out to clients and to people he meet at conferences. But he wanted to make them fun.

The goal:

People should associate design systems with SuperFriendly

The stickers need to stand out

Have a signature style

Should look fun and friendly

The Idea:

In my past projects, I had created a bunch of typo designs for brands that replaces the seriousness of the brand with witty, fun, and happy elements. Basically adding bright colors, happening fonts, confetti, and tiny illustrative elements could change the look.

Because Dan had already seen these projects on my portfolio, he got an idea about the look and feel. He wanted me to use them as a reference point. He also added me to his Pinterest board of stickers.

Existing Superfriendly Stickers👇🏽 & His references from my portfolio👇🏽

I collected a few fonts from Google and directly started working on Illustrator for my layouts and typo-color combinations.

Below are my selected fonts and color palette. Most of the fonts I used were either modified or hand-drawn👇🏽

Here are snippets from my ai file. It looks like a mess but I truly enjoyed the process and final outcome😊 I used Invision to showcase the rough and final stickers and to get Dan's feedback.

Dan was extremely happy with the final outcome. I made two sets which included 7 stickers each. He took prints and shared them with people at conferences and meet-ups. This was my first international project and his response towards my designs gave me a confidence boost⚡️