Novades Animated Explainer

IngredientMedia reached out to me with an awesome project for Novades, a unique and innovative animal feed company that uses material from the food industry that has lost its original purpose. Exciting, sustainable, and highly complex. Our challenge? To wrap all of that into an animated video of less than 1,5 minutes.

Project Management: Michiel van Horen (Ingredient Media) Creative Direction: Rutger van de Wiel (IDS) Illustration: Ramona Treffers (IDS) Animation: Timo Meijs Sound design: Timo Meijs