Rosé Before Brosé

Rosé before Brosé is a limited edition Wine created by Vagabond Wines in partnership with activist, influencer and illustrator Venus Libido. The crisp provencal blush was conceptualised as an ode to the women in our lives and the platonic love and friendships that lift us up when we truly need it, and who raise a glass with us when we're conquering the world. Rosé before Brosé was launched in conjunction with Galentines Day and celebrated with an event in partnership with Nasty Gal with a guest list of bad ass women and influencers. Alongside the launch event, a series of educational Wine videos and lifestyle content was produced to promote across social media. The results? All product stock sold out online and in-store in less than four weeks.