To support the product launch, our landing page was designed with 5 key principles in mind:

🎨 Design Decision:

We intentionally lead with an emotional headline that resonates with our target users — doctors and clinic managers frustrated with using spreadsheets or fragmented tools. Instead of starting with features, we wanted to reflect a felt pain point. The supporting sentence then clarifies what Memos actually is — an ERP platform for healthcare.

The CTA “Free Demo” appears immediately, and persists throughout the page as a floating button to maximize visibility without adding clutter.

✅ Goals Achieved:

Clear Positioning & CTA: Problem-driven intro, followed by concise solution statement.

Audience-Specific Messaging: “Purpose-built for healthcare practices” makes our regional focus clear.

Stronger Messaging: We differentiate with empathy rather than jargon.

🎨 Design Decision:

This section highlights product depth while keeping the experience scannable. Each feature is presented as a card with a short, benefit-driven subline. We chose a horizontal scroll on desktop to save vertical space and reflect the modularity of Memos, clinics can adopt features as needed.

✅ Goals Achieved:

Improved IA: Horizontally scrollable cards keep things tidy and interactive.

Stronger Messaging: Each feature links back to time-saving or workflow simplification.

Audience-Specific: Features map directly to common roles/tasks in a clinic.

🎨 Design Decision:

We intentionally showcased real users with face photos to maximize social proof. The tone of each testimonial was written to feel conversational and authentic — not like marketing copy. This reinforces the emotional themes from earlier: frustration, relief, clarity.

Cards are centered with ample white space to improve readability and emotional focus.

✅ Goals Achieved:

Enhanced Social Proof: Faces + quotes = trust and relatability.

Stronger Messaging: Validates claims made earlier with real sentiment.

Audience-Specific: Peer credibility matters deeply in healthcare.

Principle How We Addressed It

✅ Clear Positioning & CTA Emotion-first headline + waitlist CTA throughout

✅ Strong Messaging Problem → solution → visual proof → trust arc

✅ Social Proof Authentic testimonials with human focus

✅ Navigation & IA Simple, clean scroll-based flow

✅ Audience-Specific Language, features, and tone tailored to doctors & APAC clinics