E-commerce Revenue Optimization: $347K+ Business

E-commerce Revenue Optimization: $347K+ Business Growth via Email & SMS

In this project, I took charge of the overall business performance and revenue optimization for a high-growth e-commerce brand. By implementing a cohesive, data-driven retention strategy, I successfully scaled the brand's total revenue while significantly increasing the efficiency of their marketing channels.

Key Performance Highlights:

$347,911.34 Total Revenue Generated with a massive 106% increase compared to the previous period.

$29,237.62 Attributed Revenue Boost directly from automated retention flows and campaigns (+104% growth).

99.58% Email Contribution within the attributed revenue stream, proving the extreme effectiveness of the newly built email automation setup.

Flows vs Campaigns Synergy: Successfully balanced advanced automated flows (driving 64.27% of attributed revenue) and high-converting campaigns (driving 35.73%) to ensure steady, predictable sales daily.