Real: The Kitchen & Beyond

Erin Hinckley

Brand Designer
Logo Designer
Web Designer
Adobe Illustrator
Figma
WordPress
Real: The Kitchen & Beyond is an established cooking, meal planning and lifestyle blog all about keeping things healthful, wholesome, simple and frugal. It was in need of a modern update but needed to keep the soul and general homey and accessible feeling. I really enjoyed the process of “staying safe” and eventually reaching out of the client’s comfort zone while still staying true to the soul of her brand.
Brand Identity Package and custom website redesign using Adobe Illustrator, Figma, Visual Studio Code, Wordpress
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