CodeGreen, a sustainability and ESG consulting firm, came with a common challenge: their existing Squarespace website—built and maintained internally—no longer reflected the scale or sophistication of their brand. After a recent brand refresh and expansion of service offerings, they needed a modern, user-friendly site that didn’t look like a Squarespace template. More importantly, they needed one that could clearly organize their six distinct practice areas while supporting lead generation across each.

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Implement CodeGreen’s updated visual identity across a fully reimagined web experience.

Create a cohesive, professional look without relying on a traditional custom build.

Build on the Squarespace platform—CodeGreen’s preference for ease of use and ownership.

Deliver it fast and cost-effectively.

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I partnered with content strategist Jennifer Easton and began with a full content architecture, mapping each page to a user need and business goal. From there, I built a custom Squarespace experience tailored to CodeGreen’s brand refresh and internal usability needs.

Tailored visual treatments were developed for each practice area, bringing clarity to abstract services like air quality and toxic chemical testing. I also styled embedded Salesforce forms to blend seamlessly with the site, avoiding clunky default design and preserving the white-glove experience.

Transformed an off-brand, single-page site into a modern, multi-page experience aligned with CodeGreen’s brand values.

Delivered a completely tailored and highly customized Squarespace website in 30 days—without sacrificing quality or cohesion.

Cut costs by more than 50% compared to a typical custom website build.