A logo is not just an emblem. It is the visual signature of a brand, encapsulating its essence in a way that is both memorable and meaningful. For Berry & Goose, a premium baby blanket brand, the challenge was to design a mark that felt soft, inviting, and artisanal, while maintaining a timeless elegance that resonates with parents seeking quality and comfort.

Great logos tell a story in the simplest way possible. The goose illustration is crafted with fluid, organic lines, evoking gentleness, protection, and warmth - the very emotions associated with wrapping a newborn in a soft blanket. The berry detail adds a subtle but purposeful element, making the logo feel thoughtful, unique, and instantly recognizable.

Every detail is intentional. The goose is not overly detailed, nor is it abstract. It strikes the perfect balance between playfulness and sophistication, ensuring it remains timeless and effective in any application.

A brand must speak in a tone that aligns with its values. The Berry & Goose typography was designed to feel natural, playful, and handmade, avoiding the rigid structure of traditional serif fonts. The slightly uneven letterforms bring a sense of authenticity and warmth, reinforcing the idea of a brand rooted in craftsmanship and personal touch. This is not a corporate identity. It is a brand that feels personal, approachable, and deeply connected to its audience.

The letter spacing is open, giving the typography an airy, organic feel, much like the softness of the fabrics the brand represents. It is structured enough to maintain legibility and clarity, yet relaxed enough to evoke the natural imperfections of something lovingly handmade.

The colour palette was carefully curated to align with sustainability, softness, and warmth. Earthy neutrals, muted greens, and warm beige tones create an aesthetic that is both timeless and in harmony with nature. The deep red berry accent adds a focal point, drawing subtle attention to the name and reinforcing the brand’s narrative.

A strong logo is one that seamlessly integrates into the real world. To showcase its versatility, the Berry & Goose logo was applied to a variety of branded materials:

Hang Tags: Designed with recycled kraft paper, enhancing the brand’s commitment to sustainability while maintaining a soft, handcrafted look.

Packaging: Luxury yet minimalistic shopping bags and gift boxes that enhance the unboxing experience, making every purchase feel special.

Printed Materials & Digital Presence: The logo was tested across various applications to ensure its adaptability while maintaining its distinct identity.

The Berry & Goose logo is not just about design. It is about capturing a feeling - one of warmth, care, and thoughtful craftsmanship. The handcrafted typography, the delicate yet confident illustration, and the soft, nature-inspired colour palette work together to create an identity that is gentle yet strong, playful yet elegant, personal yet timeless.

This is a logo that parents will trust. A mark that represents quality, comfort, and care. It does not just identify a brand. It tells a story.