iPhone 16 Pro Launch Visual Development
Pavel Chukhov
It was a pleasure to be part of this incredible project for the iPhone 16 Pro launch. As a Senior CG Generalist, I was deeply involved in look development, focusing on shading and lighting the intricate internals of the device.
A significant part of my contribution also included designing the visual language of the neural networks and the cosmic environment representing Apple Intelligence. This involved extensive R&D across a wide range of visual styles — from dark, abstract aesthetics to light, minimal interpretations — shaping both the inner and outer visual identity of the sequence.
A truly collaborative experience with world-class teams.
VFX: Electric Theatre Collective
Motion Design: Electric Studios
Production: Prettybird
Grade: Electric Colour
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Posted Sep 26, 2025
Developed visuals for iPhone 16 Pro launch, focusing on shading, lighting, and visual language design.
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Timeline
Jul 23, 2024 - Sep 7, 2024
Clients
Apple
