iPhone 16 Pro Launch Visual Development

It was a pleasure to be part of this incredible project for the iPhone 16 Pro launch. As a Senior CG Generalist, I was deeply involved in look development, focusing on shading and lighting the intricate internals of the device.

A significant part of my contribution also included designing the visual language of the neural networks and the cosmic environment representing Apple Intelligence. This involved extensive R&D across a wide range of visual styles — from dark, abstract aesthetics to light, minimal interpretations — shaping both the inner and outer visual identity of the sequence.

A truly collaborative experience with world-class teams.

VFX: Electric Theatre Collective Motion Design: Electric Studios Production: Prettybird Grade: Electric Colour