I was hired to set this brand apart from countless competitors in the press-on nails and lashes market, establishing it as an industry leader. After enhancing their Shopify theme, the store’s conversion rate increased by 97% and average order value rose by 113% in just six months. Some key improvements included a revamped menu and cart, clear value propositions, and social proof on all product pages. My custom coding ensured all updates blended seamlessly with the existing theme.