Packaging Redesign
Emma Klarin
I reassessed their layout and typography deciding to illustrate my new designs. This choice provides the brand with enhanced personality and vitality, adding to their shelf appeal.
Through my competitor research, I determined that Ben & Jerry’s was the only brand to use illustration on their packaging. Leaning into that will make them stand out from their competitors and resonate more with their target audience.
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Posted Jul 17, 2025
Redesigned packaging with illustrations for brand vitality. Created as part of a design school case study to explore visual storytelling and shelf impact.
