Employee Advocacy

Jenny Jobring

Marketing Strategist
Content Creator
Are you struggling to amplify engagement for your company on LinkedIn? In today’s digital world, businesses face the challenge of making their voices heard through the constant online noise.
Despite your best efforts, your reach and engagement levels might not be hitting the mark, and that’s because traditional marketing approaches are being drowned out.
The truth is, there’s a wealth of untapped potential sitting right in front of you – your employees. But here’s the kicker: only 3% of employees are sharing content about their company, yet these shares are driving a 30% increase in engagement, according to LinkedIn.
This platform offers an excellent avenue for content distribution and social selling that’s simply too valuable to overlook.
Employee advocacy is your powerhouse. That’s why we focus on building robust personal profiles for your employees that will serve as your direct line to meaningful conversations, potential customers, and industry influence.
Unlock the hidden power of your employees’ networks through authority content and thought leadership. When they share quality content, it’s seen as more authentic and trustworthy than when the company page shares it. Yet, most businesses are not leveraging this incredible asset. 
This is where we introduce a comprehensive employee advocacy strategy tailored to skyrocket your business’s reach and engagement. It’s a transformational tool designed to empower your employees and turn them into authentic, trusted voices that resonate across the LinkedIn network. 

Step 1: Goals and content pillars

First, we dive into setting crystal-clear program goals and a content strategy that aligns with your business objectives. Your employees need content that piques your target audience's interest and sparks their desire to share.

Step 2: Identify your leaders

Next, we select the right people to participate in the program. Identify your social media-savvy employees to lead by example. This step ensures that your employee advocacy program isn't just a side project; it becomes a part of your company culture.

Step 3: Educate and launch

We'll conduct meetings with your team and educate them on how to share professional content and interact on LinkedIn—how it builds their professional reputation and impacts the business positively. Then, we'll help them create content assets and engage with collaborative articles.

Support employee development, amplify your brand

Discover how easily our service can integrate into your existing employee development plans.
98% of our coaching services qualify for employer reimbursement, representing not just an investment in personal branding but a strategic investment in your company’s future.
By choosing our coaching program, you’re not only enhancing your team’s LinkedIn profiles but also leveraging existing training budgets to foster a culture of professional growth and thought leadership within your organization.
Partner With Jenny
View Services

More Projects by Jenny