Label Ghoomar Logo
Nilaksh Thakur
Step 1: Initial Consultation and Briefing
So for this brand, they wanted a logo for their shop of women's clothing mainly ghagra.
Step 2: Research and Inspiration
For this brand they wanted a logo with maroon color and wanted to incorporate ghagra in the logo. I started with some hand drawn concepts and modified typography in Illustrator.
Step 3: Concept Development & Design Refinement
I tried different options and selected a vintage font to give that royal and ethnic look. I used the G’s lower part as a ghagra.
Step 4: Presentation and Delivery
I presented the logo options and they wanted the top part of G as an outfit’s top. I updated the logo and provided mockups so that they can visualize the logo.
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Posted Dec 26, 2023
Logos that captures the essence of a brand.
