Research and use relevant keywords throughout the website, including in the website's metadata, page titles, and headings.

Optimize the website's content for both search engines and users, using long-tail keywords and providing valuable, informative content.

Use header tags (H1, H2, etc.) appropriately to signal to search engines the hierarchy of the website's content.

Use alt tags to describe images on the website, which can help the website rank for image search results.

Build high-quality backlinks from other reputable websites to increase the website's authority and improve its ranking.

Set up and verify the website with Google Search Console and Bing Webmaster Tools to monitor its performance and receive alerts about any issues.

Use a sitemap to help search engines crawl and index the website's pages.

Ensure the website is mobile-friendly and has a fast loading speed, as these factors can affect its ranking.

Use structured data (such as schema markup) to help search engines understand the website's content and provide rich snippets in the search results.

Monitor the website's ranking and traffic using tools such as Google Analytics, and make ongoing optimizations as needed.