Bagallery, a fashion retailer, had shoppers asking questions around the clock and a support team that could only answer during working hours. Slow replies meant lost sales, and the team was buried in the same questions every day.
What we built
A 24/7 AI-powered chat that handles support and sells at the same time.
Automated query handling for the questions customers ask most
Smart product recommendations inside the conversation, so a support question can turn into a sale
CRM integration, so every chat lands with the customer record and the team has full context
Always on. Nights, weekends and sale days included
The result
50% increase in conversions
35% faster response time
40% reduction in support workload
What I learned
Most ecommerce chatbots are built to deflect tickets. The bigger win is treating chat as a sales channel. When the AI can answer the question and recommend the right product in the same reply, support stops being a cost and starts paying for itself.
If your store loses sales after hours, this is the kind of system I build.
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Posted Sep 29, 2026
AI chat that answers shoppers 24/7 and recommends products in the same reply. 50% more conversions, 35% faster responses, 40% less support workload.