Revenue Goals and Business Development Writing

Hitting revenue goals while also managing employees, clients, and other everyday tasks can sometimes feel like an unending marathon. Having founded one of the fastest growing law firms in the US, I’ve pinpointed the three myths that kept me from hitting my goals–and what I did to bust through each myth so that I could grow to new heights. My hope is that you will identify with one myth and then Kool Aid-man your way through it.

Those of us who grew up in low(ish) income homes were surrounded by the “never enoughs.” There was never enough money, never enough time, and for some people, there was never enough food. Whatever your background, we all bring the “never enoughs” with us into our businesses, especially when we think about how many people we can or cannot help.

The “never enoughs” are rooted in scarcity thinking. Scarcity is always a myth. The sly thing about myths is that there’s just enough truth to them to be believed. So challenge yourself on any limiting beliefs: what part of scarcity am I believing? And then do research to see if it’s actually true.

Truth: There is an endless pool of potential clients; there are countless ways in which you can provide value to them. Believing in an invisible force of abundance—whether it be a higher power, the universe, or your own inner strength—can help you break free from these limiting beliefs.

Check out “The Science of Getting Rich,” by Wallace D. Wattles to learn more.

This is a myth from across the ages; every generation believes the next generation is lazy, they don’t communicate well, they don’t care about their job enough, etc.

Busting Myth 2: You’re the problem.

No, it’s not you personally (ok, maybe a little). Poor recruiting or bad hiring just means we have a skill we need to develop. This is a skill I know I’ll be working on for the rest of my career; go easy on yourself!

The blame game, however–where you blame the employee–that’s probably a “you” issue. You need to get clear on who you want to hire, what you want them to do, and what success looks like to you. Until you do that, you’re going to mis-hire; no one will be able to meet expectations you have not been able to set.

Be transparent: Don’t try to hide your company’s pain points in the interview. Transparency opens the relationship with trust and attracts candidates drawn to a leader who is honest.

Everything is a learning opportunity: Use what you learn from the “bad” employee experiences to refine your hiring practices. Everyone comes into our life or business for a reason.

Entrepreneurs love to gripe about how hard growing a business is. Like any myth, there’s some truth to it.

Truth: We get to choose our hard. Would you rather stay at the same income your whole life? Do work that is unfulfilling? That’d be a lot harder than growing a business that gives me freedom and builds a legacy.

Focus on your WHY: It’s too easy in the digital age to scroll through social media daily or binge watching TV to distract ourselves from sometimes uncomfortable growth. When you reroute your time to the seedling that is your business–tying all growth goals to your WHY–growth becomes more manageable and rewarding.

Embrace your abundance mindset, refine hiring practices, and welcome growth with open arms. Your business—and your personal well-being—will thank you for it.

#Entrepreneurship #Mindset #Hiring #BusinessGrowth #Leadership