Strong SPC Instructional video

The first of a series of product videos for Switzerland decorative coatings manufacturer HWZ International and their main product line Strong SPC.

A challenging part of this project was to create a wide space interior to reflect the option of a product to be laid in capacious premises combined with a need to transition to oncoming closeups to show the connecting nuances.

A day/night timelapse scene was another challenge that required extra creativity and technical efforts in order to make a smooth switch.

Overall this project became a milestone for our team that took our production process to a whole new level and established a years-long partnership with a client. Later, this installation video was adopted for many other products and other languages.