Built while working at Branded by Greenville, a certified Webflow agency. Hot Springs Pools & Spas, an established pool and spa retailer with showrooms across the Carolinas, was expanding into a new product line: saunas and cold plunges, alongside their existing pool business. The agency handed over product photography and a list of models for this one. Design, build, and copy were mine to figure out solo.

I matched the layout and design system to the rest of their site, but leaned the tone toward luxury and wellness, fitting for the new product category without breaking from the established brand.

The build isn't just one page. It's a hub page linking into CMS collection templates for every individual sauna and cold plunge model, each with its own spec sheet and a feature section (heat type and smart controls for saunas, water care and setup for cold plunges, different content per product type, same template).

The hardest part wasn't the layout, it was making it future-proof. Someone on the client's team with no Webflow experience needed to be able to add a new color option or a new model without touching the build. I used Finsweet CMS filtering to power a per-model configurator on both product lines.

For cold plunges, customers can swap shell and cabinet colors and see the product image update live. Getting that transition to look smooth meant every color variant's image had to match in dimensions and camera angle, so a client team member could just drop in a new photo and have it work.

For saunas, the same filtering logic drives a person-count toggle. Switching between 3-person and 4-person models pulls a full spec swap from the CMS, dimensions, heater, and electrical requirement, no manual re-entry needed per option.

For the contrast-therapy education section on the hub page, I worked only from trusted sources, published studies and research. I'm not a medical professional, so I was careful not to make health claims myself. Where the copy cites benefits, it's attributed to named sports medicine researchers already credited on the page, verifiable, not just asserted.

The client was very satisfied with the result, a page system that felt consistent with the rest of the site but gave the new product line its own, more premium feel.