SEO Copywriting - The Lean Six Sigma Company

The Lean Six Sigma Company is an international firm with HQ in The Netherlands and active operations in 15 countries.

Their scope is to coach businesses and professionals on processes optimization and continuous enhancement according to Lean, Six Sigma and Agile methodologies and SO regulations.

These approaches are known for having driven Toyota and hundreds of other big brands to success.

The firm contacted me to help them reach several objectives for growth, mainly related to the Italian division.

Among my main tasks, I have planned and created content for a yearly editorial plan on social media, together with SEO articles to continuously boost the blog and keep the traffic high.

The organic campaigns have paired well with the already ongoing digital advertising, improving the organic lead base by around 33% on LinkedIn.

The project evolved a lot during the collaboration, bringing us to test and implement several other strategies (depending on channels, target audiences and objectives); more types of content were:

🟧 Whitepapers

🟧 Email campaigns

🟧 Landing pages

🟧 Surveys content

🟧 Flyers

🟧 Social Media Ads

At the time of contracting, the firm's Italian division had two objectives:

🟩 Strengthen their digital presence

🟩 Improving conversions for specific courses offered

The strategy was to start observing the traffic response to purely organic content, so I created SEO-optimized blog articles related to the countless applications of the Lean Six Sigma methodology. The articles have been paired with a social media editorial plan on Linked-in and Facebook.

At the yearly review, we agreed on continuously finding new way of improving and optimizing the marketing efforts to push growth, and observed results such as:

🟦 Follower base grew by around 33% organically

🟦 Website traffic had peaks of around +40%

🟦 Strengthened sales conversions for the articles that included a sales funnel

🟦 Overall improvement of content quality

-Strengthened brand authority and organic traffic

-Boosted lead-base coming from social media

-Consolidated digital presence